further & higher education Training

Innovating Fundraising in Higher Education

further & higher education Training

09:15 - 16:30

Thursday 12 December 2019

Central London

For a limited time we are offering 10% discounts for the first 8 delegates on the course. To take advantage of this discount, enter code SE7K633 when completing your booking.

According to the Ross-CASE Survey 2019, total cash income for universities has increased by 6% since 2016-17 however, total philanthropic income secured by institutions other than Oxbridge have remained roughly static for several years now.

With increasing political and economic uncertainty, donations are becoming increasingly fundamental for universities to fund life-changing research, important infrastructure and cultural developments.

Join this interactive training course to understand how to develop and implement an effective fundraising strategy within your institution. From communicating the importance of fundraising to creating a culture of philanthropy, you will gain an insight into the most innovative and effective fundraising methods so that your fundraising department are able to maximise donations and further aid your institutions strategic goals.

This training course is aimed at universities looking to innovate the way they work to improve the donor experience and boost total cash income and new funds secured.

Learning Objectives:
  • Identifying innovative ways to deal with new funding arrangements and stimulate new forms of donations both at a national and international level
  • Analyse how to create engaging stories that clearly articulate the impact that donations have on your institution
  • Clarify the benefits and aims of philanthropy to staff and students in your specific organisation to build a culture of philanthropy
  • Understand customer expectations of the donation experience and how these vary depending on the size of the donation
  • Examine whether a donor survey is the best way to assess the profile and needs of your audience and build an effective fundraising strategy


Jonathan Badger, Fundraising Consultant


Ellie Fitzgerald, Strategic Philanthropy Manager, UCL

View the agenda and additional speakers
Jonathan Badger

Fundraising Consultant

Jonathan has worked in fundraising roles across the charity and higher education sectors over the last 33 years – for causes as varied as mental health, the Arts, breast cancer and the environment.  As Associate Director – Development at Cambridge University, he was part of the small team that delivered the University’s 800th Anniversary Campaign: Europe’s first billion-pound campaign.

He was most recently Director of Advancement for De Montfort University and International Director of Fundraising for The Climate Group, whose latest Climate Week NYC is happening at a crucial time for the environment.

He is currently working as a fundraising consultant, supporting a range of Arts, education and environment clients, alongside serving as Chief Executive of The Little Foundation, a medical research charity focused on preventing cerebral palsy.  He is also a Trustee of The Prostate Cancer Research Centre and The Charity Excellence Framework, a new charity that’s producing a free online toolkit/resource base to help charities improve their efficiency and effectiveness.




Chair’s Welcome and Clarification of Learning Objectives

Jonathan Badger, Fundraising Consultant (CONFIRMED)


Forecasting the Future of Fundraising in Higher Education

  • Understanding past trends in philanthropy using the Ross-CASE surveys and effectively looking to predict future trends
  • Analysing the implications of the 2019 Augar Review, including the proposal to freeze funding and cut tuition fees to £7,500
  • Understanding the implications of Brexit on overseas investment, international partnerships and donor confidence
  • Identifying innovative ways to deal with economic uncertainty and stimulate new donations

Bruce Bernstein, Executive Director of Global Engagement, CASE Europe (invited)


Morning Break


Communicating the Importance of Fundraising to Potential Donors

  • Understanding the resistance to university fundraising, including increased student loans and ‘studentification’ of local areas
  • Emphasising the importance of donations to potential donors and evidencing the impact that donations have on the higher education sector
  • Identifying alienating language and building engaging stories through case-studies and data visualisation
  • Recognising the transformative potential of building partnerships with charities and local communities through advocates and UFCs

Jonathan Badger, Fundraising Consultant (CONFIRMED)


Case Study: Engaging Staff and Students to Create a Culture of Philanthropy

  • Clarifying the benefits and aims of philanthropy to staff and students in your specific organisation
  • Recruiting new talent by assessing skills such as emotional intelligence and resilience to ensure the clear communication of aims and to improve donor experiences
  • Involving internal stakeholders in order to generate income

Ellie Fitzgerald, Strategic Philanthropy ManagerUCL (CONFIRMED)




Workshop: Developing an Outstanding Donor Experience to Improve Fundraising Outcomes

  • Understanding customer expectations of donation reporting and how these vary depending on size of donation
  • Understanding insights from the Donor Experience Project survey including how many organisations have allocated responsibility for the donor experience
  • Drafting stewardship matrixes to identify key touchpoints where communication with donors need to be increased to improve trust
  • Identifying ways to make interactions personal and authentic using one-to-one conversations to build long-term relationships and stimulate repeat donations

Daniel Fluskey, Head of Policy and External Affairs, Institute of Fundraising (invited)


Afternoon break


Workshop: Implementing an Effective Fundraising Strategy

  • Examining whether a donor survey is the best way to assess the profile and needs of your audience and tailor services
  • Rethinking the nature of your alumni’s connection with the organisation – what do you expect of them, and what do you think they expect of you?
  • Recognising the opportunities Graduate Outcomes gives you for improving engagement with recent alumni throughout their post-university careers
  • Stimulating major gifts through effective large-scale campaigns such as festivals, debates and other events
  • Measuring and reporting supporter engagement and donor experience alongside philanthropic funds raised to communicate respect for donors and to demonstrate the impact of the Development or Advancement Office

Jonathan Badger, Fundraising Consultant (CONFIRMED)


Evaluation and Close

*Programme subject to change

You May Also Like

In-house Option

We can also run this course for you, at your organisation, at a time and date that suits you. Please email inhouse@insidegovernment.co.uk for more info.