further & higher education Training

Optimising Higher Education Partnerships in China

further & higher education Training

09:15 - 16:15

Thursday 7 November 2019

Central London


The UK is China’s leading partner in Transnational Education (TNE) partnerships, with nearly 270 joint programmes enabling more than 60,000 students to study in China for a UK qualification.

Developing a successful TNE partnership within the Chinese market is, however, a complex process, with Chinese tax obligations, cultural-specific business etiquette and programme quality assurance to navigate.

Attend this highly practical, interactive training course, led by International Strategy Development Expert Peter Brady, to learn how to create long-lasting impactful partnerships with Chinese higher education institutions, ensuring the highest standard of quality in your programmes, and increase the global reach of your institution.

Learning Objectives:
  • Understand and overcome the specific localised challenges in establishing TNE partnerships in China
  • Explore the current landscape for Sino-British transnational higher education
  • Examine the critical requirements for successful TNE partnerships in China
  • Ensure TNE programmes meet the academic standards and policies of both Chinese and British regulatory bodies
  • Develop an action plan for effective partnership creation, development and expansion


Peter Brady, International Strategy Development Expert


Fraser Deas, Head of Education Services, British Council China (via live stream from China)


View the agenda and additional speakers
Peter Brady

Peter is an independent international education consultant who helps Higher Education organisations create and realise their international strategies. Recent consultancy projects include the creation of a Joint College in China for a post 1992 University, the review of the TNE portfolio of one of the top ten providers of TNE in the UK, and the development of a strategy for entry into the China market for a University new to the market. Peter has worked in Higher Education for 35 years, initially starting as a lecturer in Electronic Engineering before becoming Director of the International College and Associate Dean International at Edinburgh Napier University. He opened his consultancy business in 2014. Peter was a member of the working group that developed the Scottish Government’s Engagement in China Strategy and developed 20 Ministry of Education (MOE) approved joint programmes in China for Edinburgh Napier – the largest number of any UK university. He is regularly commissioned for opinion pieces on international education and has published in The New York Times, Sunday Times, Times Higher Education Supplement, International Herald and Post, and other quality press outlets.

Fraser Deas

Head of Education Services, British Council China

Fraser is the Head of Education Services at the British Council China, based in Beijing. In his role he supports UK institutions with their international work in China delivering bespoke marketing and research services to grow their brand, recruit students and develop international partnerships. Prior to joining the British Council four years ago, Fraser was the Marketing Manager at an education start-up company in Zhuhai, China. Fraser first came to China when he completed a one year exchange programme at Nanjing University, as part of his Chinese Studies degree with the University of Sheffield.




Chair’s Welcome and Clarification of Learning Objectives

Peter Brady, International Strategy Development Expert (CONFIRMED)


Transnational Education in China – Understanding the Quality Assurance, Policy and Tax Landscape

  • Understanding the role of key sector bodies and the regulatory landscape in China to ensure the building of long lasting partnerships
  • Analysing the challenges facing HE institutions surrounding quality assurance and ways of harmonizing QA practices across a fragmented system
  • Discussing how taxes can affect your operations in China including on payments made to the UK institutions
  • Gaining clarity on tax exemption for foreign cooperative education projects

Fraser Deas, Head of Education Services, British Council China (CONFIRMED) (via live stream from China)



Morning Break


Overview of Transnational Education Partnerships in China

  • Reviewing and analysing the current Sino-British higher education landscape
  • Building effective relationships with the Chinese higher education sector, partner institutions and government bodies and agencies
  • Understanding the cultural factors that impact engagement with Chinese counterparts and developing specific business practices that respect their culture

Peter Brady, International Strategy Development Expert (CONFIRMED)


Case Study: Understanding the Critical Factors for Successful TNE Partnerships in China

  • Examining the key factors for creating a successful, ongoing relationship with Chinese partners
  • Assessing how the application of blended learning approaches can increase student numbers
  • Developing multi-touch and multilateral strategies for the creation of more meaningful relationships
  • Outlining how to expand and improve your TNE portfolioto increase the global reach of your institution

Professor Kelvin Everest, Formerly Pro Vice-Chancellor for Academic Affairs in China, University of Liverpool (invited)




Workshop: Challenges with MOE applications and Running of Programmes

The Chair will facilitate a discussion around challenges with MOE applications and running of programmes

  • Discussing how to submit a MOE submission, documentation, timelines, business plan, programme validations
  • Gaining insight into the logistical factors surrounding TNE partnerships
  • Identifying where your organisation can improve from the start of the process

Peter Brady, International Strategy Development Expert (CONFIRMED)


Afternoon Break


Workshop: Creating a Successful Plan of Action to Implement Effective Transnational Partnerships in China

Delegates will work in groups to create an action plan and receive dedicated feedback from the Chair

  • Evaluating opportunities in China and choosing the right partner institution for you
  • Identifying key challenges and ensuring you have effective risk management practices in place within your organisation
  • Exploring practical examples of successful transnational partnerships in China
  • Devising an action plan for effective TNE partnership development, support and implementation

Peter Brady, International Strategy Development Expert (CONFIRMED)


Feedback, Evaluation & Close

*Programme subject to change

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In-house Option

We can also run this course for you, at your organisation, at a time and date that suits you. Please email inhouse@insidegovernment.co.uk for more info.