local government Training

Attracting Investment into Local Authorities

local government Training

09:15 - 16:30

Thursday 30 January 2020

Central London

For a limited time we are offering 10% discounts for the first 8 delegates on the course. To take advantage of this discount, enter code SCAFGKT when completing your booking.

According to the LGA, by 2020 local authorities will have faced a reduction to core Government funding of nearly £16 billion in the last decade alone. That means that councils will have lost 60p out of every £1 provided to spend on local services in the last eight years.

With changes to central funding structures and a growing focus on economic development, pressure is on local authorities to attract investment to ensure they can deliver public services effectively and drive forward their economic development agendas.  Furthermore, in an ever increasingly challenging environment councils need capital to regenerate town centres, facilitate housing delivery and attract employers amongst a whole host of other initiatives.

Join the highly interactive Attracting Investment into Local Authorities training course to learn how you can accelerate investment into your local area and deliver a truly transformative economic growth agenda within your local area.

Through a series of case-studies and expert trainer knowledge you will learn innovative ways to attract private and international investors. You will also gain an insight into what investors are looking for and you will come away from the day understanding what an attractive inward investment strategy looks like.

Learning Objectives:
  • Understand the biggest economic, practical and governance considerations of investors, including growth potential, transport connections and a focus on effective delivery
  • Analyse the available campaign options including external creative and marketing agencies to make your local council as attractive to investors as possible
  • Identify creative and engaging ways to showcase data in place narratives including infographics and dashboards
  • Establish priorities and plans for capital investment projects within an investment strategy to communicate transparency and security to investors
  • Develop and implement an attractive investment strategy within your own organisation

Katharine Glass, Managing Director,  White Label Creative

Carol Squires, Head of Economic DevelopmentCroydon Council

View the agenda and additional speakers




Trainer's Welcome and Clarification of Learning Objectives

Katharine Glass, Managing Director,  White Label Creative [CONFIRMED]


What is Attractive to Investors?

  • Understanding the most attractive qualities in a council, including transport links, targeted marketing and a focus on delivery
  • Identifying the factors that discourage investors, such as lack of leadership
  • Using behavioural models to understand the different types of investor journey, including how considerations are quantified in the decision-making process
  • Defining how decisions differ for foreign investors with the new requirement to pay Capital Gains Tax on sales


Deciding on the Right Campaign and Marketing Avenues to Suit Your Council’s Investment Needs

  • Defining what makes a compelling ‘place narrative’ and identifying examples of successful campaigns
  • Identifying growth zones and sectors most suited to the skills set and infrastructures available in the area
  • Analysing the options available to achieve such a place narrative including external creative agencies and internal marketing team
  • Evaluating the benefits and shortfalls of each option in terms of finances, resources and needs

Katharine Glass, Managing Director,  White Label Creative [CONFIRMED]


Morning Break


Case Study: Using Data and Case-Studies to Build Compelling Stories

  • Understanding what factors should be measured to showcase economic and social performance and unique selling points of the area
  • Conducting qualitative and quantitative research to fill in data gaps which outline offering of the area
  • Identifying creative and engaging ways to showcase data including infographics and dashboards
  • Presenting case-studies of success to clarify offering and assure investors

Carol Squires, Head of Economic Development, Croydon Council [CONFIRMED]




Case Study: Highlighting Business Support to Secure Investment

  • Developing an account manager role to guide the investor through the process
  • Emphasising expert knowledge which help investors find the ideal commercial property and source the right staff
  • Introducing investors to your network on the ground to maximise the success of their venture
  • Reaching out to SME and start-up businesses through tailored services and support

Tim Newns, Chief ExecutiveManchester Investment and Development Agency (MIDAS) (invited)


Afternoon break


Workshop: Developing an Inward Investment Strategy

  • Mapping the private sector and identifying target markets
  • Establishing priorities and plans for capital investment projects to communicate transparency
  • Balancing cost, risks and rewards to ensure that the strategy is financially viable and to create value for money
  • Consulting with stakeholders such as service users and providers to generate efficiencies
  • Identifying a regular period of reflection and review in case of changes to the investment environment
  • Measuring success utilising the Social Return on Investment (SROI) framework

Katharine Glass, Managing Director,  White Label Creative [CONFIRMED]


Evaluation and Close

*Programme subject to change

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In-house Option

We can also run this course for you, at your organisation, at a time and date that suits you. Please email inhouse@insidegovernment.co.uk for more info.